Bachelor of Business Administration (Hons) in Marketing

JPT/BPP(R3/0414/6/0037) 08/28, (MQA/A9111)
Duration of Study
3 Years
9 Semesters
Intake Period

Marketing is a critical business discipline in many organisations. This programme has heavy emphasis on marketing theories and concepts to enable students to become effective marketers. This programme will equip you with solid grounding to enable you to enter the exciting world of marketing. Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically to effectively manage the marketing role in any business environment.

B.B.A (Hons) in Marketing banner

Entry Requirements

STPM Pass with a minimum Grade C (GP 2.0) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or
A-Level Pass with a minimum Grade D in any two (2) subjects and a pass in Mathematics at SPM level; or
UEC Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or
STAM Pass with a minimum grade of Jayyid, and a pass in Mathematics and English at SPM level; or
Foundation / Matriculation Pass with a minimum CGPA of 2.00; or
Diploma / Advanced Diploma (Level 4/5, MQF) Pass with a minimum CGPA of 2.00; or its equivalent


*The requirement to pass Mathematics at the SPM level can be waived when the qualifications contain Mathematics with an equivalent/ higher achievement.

*Malaysian students using English as the medium of instruction in their previous study or at least with Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

*Those without a pass in Mathematics and/ or English at the SPM level or equivalent can be admitted but are required to attend special enhancement courses, which should be an SPM equivalent.

English Language Requirements* (for international student)

MUET 4.0
TOEFL 8 (Ess OL) / 46 (iBT)
Pearson 51
Linguaskill 160
OET 200
ELS 108

*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.

International students who do not fulfill the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the IELTS examination

Programme Module

Common Core

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core

  • Business Analytics
  • Business Research Methods
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Industrial Relations
  • Human Resource Development
  • International Business
  • Logistics and Supply Chain Management
  • Organisational Behaviour
  • Personal Finance
  • Strategic Management


  • Business Project Plan
  • Consumer Behaviour
  • Digital Marketing
  • Global Marketing
  • Marketing Management
  • Marketing Research
  • Perspective of Marketing Communication
  • Retailing
  • Sales Management
  • Strategic Marketing

Industrial Training

  • Internship

Compulsory Courses

  • Graduate Preparatory Course
  • Bahasa Melayu Komunikasi 2 (International Students) OR
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Philosophy and Current Issues (Malaysian & International Students)
  • Co-curriculum

Programme Educational Objective (PEO)

Upon completion of the programme, graduates will be able to:

Possess in-depth and comprehensive theoretical and practical knowledge in business.

Possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in different organisations.

Use a broad range of digital applications and analytical techniques to support business functions.

Demonstrate teamwork, leadership, interpersonal communication, creativity, and innovation skills.

Commit and seek learning for continuous development.

Programme Learning Outcomes (PLO)

Upon completion of the programme, graduates will be able to:

Assess in-depth theories and concepts in business.

Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.

Organise tasks/operations ethically and flexibly within business organisations.

Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.

Demonstrate relevant digital skills for work/study.

Analyse numerical and graphical data to assist decision-making in work/study.

Demonstrate leadership skills and responsibility in managing business organisations.

Programme Pathway

Programme Pathway

Career Prospects

Here are some career options after you’ve graduated in Marketing and Management:

  • Emergency Management Director
  • Marketing Manager
  • Product Manager
  • Social Media Executive
  • Public Relations Executive
  • Marketing Consultant
  • Brand executive
  • Business Development Executive
  • Bank Executive


Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.