Bachelor of Business Administration (Hons) in Management

JPT/BPP(R3/0414/6/0037) 08/28, (MQA/A9110)
Duration of Study
3 Years
9 Semesters
Intake Period

Opportunities for effective and professional managers range across all areas of business. This programme prepares you for a successful career in management. You will learn all the main areas of the theory and practice relating to management, namely the methods of planning, organizing, leading and controlling an organization, and gain valuable experience of current business management practices. You will also be equipped with a high level of personal skills and competencies, coupled with sound knowledge and the ability to respond to change.

B.B.A. (Hons) in Management banner

Entry Requirements

STPM Pass with a minimum Grade C (GP 2.0) in any two (2) subjects, and a pass in Mathematics and English at SPM level; or

Pass with a minimum Grade D in any two (2) subjects and a pass in SPM Mathematics; or

UEC Pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English; or

Pass with a min Grade of Jayyid and pass in Mathematics and English at SPM level; or

Foundation / Matriculation Pass with a minimum CGPA of 2.00; or
Diploma / Advanced Diploma (Level 4/5, MQF) Pass with a minimum CGPA of 2.00; or its equivalence


*Pass Mathematics at the SPM level can be waived when the qualifications contain an equivalent/ higher achievement.
* *Those without a pass in Mathematics / English at the SPM level or equivalent are required to attend special enhancement courses

English Language Requirements* (for international student)

MUET 4.0
TOEFL 8 (Ess OL) / 46 (iBT)
Pearson 51
Linguaskill 160
OET 200
ELS 108


*International students with qualifications from educational systems where the English language is the primary medium of instruction are exempted from this requirement.
*International students who do not fulfil the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the
language and prepares them for the Linguaskill examination.
*Malaysian students’ pass in English can be waived if previous study was done in English or has at least with Band 2 in Linguaskill

Programme Module

Common Core

  • Business Communication
  • Business Ethics and Social Responsibility
  • Essentials of Information Skills
  • Foundation of Business
  • Human Resource Management
  • Introduction to Finance
  • Introduction to Financial Accounting
  • Introduction to Management Accounting
  • Law for Business
  • Principles of Management
  • Principles of Marketing
  • Principles of Macroeconomics
  • Principles of Microeconomics
  • Quantitative Methods for Business

Discipline Core

  • Business Analytics
  • Business Research Methods
  • Consumer Behaviour
  • Digital Marketing
  • E-Commerce
  • Entrepreneurship
  • Financial Technology
  • Global Talent Management
  • Human Resource Development
  • Marketing Management
  • Personal Finance
  • Sales Management


  • Business Process Management
  • Business Project Plan
  • Industrial Relations
  • International Business
  • International Management
  • Leadership
  • Logistics Supply Chain Management
  • Organisational Behaviour
  • Organisational Theory and Design
  • Strategic Management

Industrial Training

  • Internship

Compulsory Courses

  • Graduate Preparatory Course
  • Bahasa Melayu Komunikasi 2 (International Students) OR
  • Penghayatan Etika dan Peradaban (Malaysian Students)
  • Philosophy and Current Issues (Malaysian & International Students)
  • Co-curriculum

Programme Educational Objective (PEO)

Upon completion of the programme, graduates will be able to:

Possess in-depth and comprehensive theoretical and practical knowledge in business.

Possess comprehensive managerial and entrepreneurial skills to perform effectively and responsibly in different organisations.

Use a broad range of digital applications and analytical techniques to support business functions.

Demonstrate teamwork, leadership, interpersonal communication, creativity, and innovation skills.

Commit and seek learning for continuous development.

Programme Learning Outcomes (PLO)

Upon completion of the programme, graduates will be able to:

Assess in-depth theories and concepts in business.

Apply in-depth and comprehensive business knowledge to manage complex problems in business organisations using different approaches.

Organise tasks/operations ethically and flexibly within business organisations.

Demonstrate effective written and oral communication and collaborative skills with diverse stakeholders.

Demonstrate relevant digital skills for work/study.

Analyse numerical and graphical data to assist decision-making in work/study.

Demonstrate leadership skills and responsibility in managing business organisations.

Programme Pathway

Programme Pathway

Career Prospects

Here are some career options after you’ve graduated in Marketing and Management:

  • Emergency Management Director
  • Marketing Manager
  • Product Manager
  • Social Media Executive
  • Public Relations Executive
  • Marketing Consultant
  • Brand executive
  • Business Development Executive
  • Bank Executive


Nilai University offers scholarships for students from various backgrounds, with the goal of helping students grow to be well-rounded and ambitious individuals and allowing them to reach their goals through quality education. We achieve this by combining academic excellence with a growth mindset for life-long learning.