Raymond Kawungenzi Kikonyogo

Masters programme student intends to apply knowledge gained into family business.
“I have 12 siblings in my family! The eight brothers and sisters older than me all have degrees but I will be the first to have a Masters degree,” declares Raymond Kawungenzi Kikonyogo, a full-time student in Nilai University Masters in Business Administration (MBA) in Marketing programme. The 24-year old from Mukono, Uganda first arrived on these shores in 2008, following his sister’s footsteps who had graduated from Nilai University’s Accounting and Finance degree programme a few years back.
Raymond had been assured by his sister of the quality of Nilai University’s School of Business programmes, and he had initially planned to do his Masters after gaining some work experience. But upon finishing his undergraduate programme, he found he had some spare time before the graduation ceremony. His parents encouraged him to pursue his Masters immediately, a decision he is thankful to have made.
“I am glad that I chose to complete my studies in one go. For me, it is the preferred route for several reasons. Firstly, the stuff you learned in your undergraduate programme is still fresh in your mind. Secondly, by continuing to do the Masters immediately, my mind was still tuned to student mode and I was able to digest lessons and do my coursework diligently. Last but not least, many will find it difficult to make the time once they have entered the working world,” counsels Raymond.
Having completed his undergraduate programme, Raymond says that the biggest challenge was getting used to the bigger workloads and tighter deadlines in the Masters. “That is to be expected as this is a higher level of study. It takes some adjusting and I am thankful that I am doing this full-time. My advice to those who will be doing this part-time is to choose their modules carefully and not to overload their schedules,” he cautions.
Raymond’s parents run an electrical supplies business. Although his ambition is to join an advertising firm, he believes he can offer something positive to the family business. “I would definitely try to implement some of the things I have learned from the MBA into my family business. For instance, customer service is something which is oft-neglected in my country. I believe that developing this area will vastly improve business as happy customers are loyal customers. It is cheaper to keep hold of existing customers than trying to woo new ones,” he smiles.
Besides the MBA in Marketing, Nilai University also offers MBAs in the fields of Banking and Finance as well as Management. Raymond fully encourages students to pursue their postgraduate studies as he feels that it will give them an added advantage in the employment market. “When you go for interviews armed with a MBA, you will be announcing to potential employers of your abilities and your area of speciality. That can only be beneficial in a competitive environment,” he concludes.