B.B.A (Hons) in Marketing

JPT/BPP(R2/345/6/0293)08/23, (MQA/A9111)

Marketing is a critical business discipline in many organisations. This programme has heavy emphasis on marketing theories and concepts to enable students to become effective marketers. This programme will equip you with solid grounding to enable you to enter the exciting world of marketing. Coupled with industry-relevant modules that reflect the best current practices, you will be trained to think logically and critically to effectively manage the marketing role in any business environment.

Intake Periods
Entry Requirements
STPM A pass with a minimum Grade of C in any two (2) subjects and pass in Mathematics and English at the SPM level
A-Level A pass with a minimum Grade D in any two (2) subjects
UEC A pass with a minimum Grade B in five (5) subjects and pass in Mathematics and English
STAM A pass with a minimum Grade of Jayyid (good) and pass in Mathematics and English at the SPM level
Foundation / Matriculation Minimum CGPA of 2.00
Diploma / Advanced Diploma (Level 4/5, MQF) Minimum CGPA of 2.00

*The requirement to pass Mathematics at the SPM level can be waived when the qualifications contain Mathematics with an equivalent/ higher achievement.

*Malaysian students using English as the medium of instruction in their previous study or at least with Band 2 in MUET or equivalent can be exempted from a pass in English requirement.

*Those without a pass in Mathematics and/ or English at the SPM level or equivalent can be admitted but are required to attend special enhancement courses, which is should be an SPM equivalent.


English Language Requirements

(for international students)*

TOEFL 453 (PBT) / 46 (iBT)
Pearson 51

*International students with qualifications from educational systems where English language is the main medium of instruction are exempted from this requirement.

International students who do not full the English Language Requirements may join the Intensive English Programme at Nilai University which builds their skills in the language and prepares them for the TOEFL examination.

Programme Module


  • Foundation of Business


  • Introduction to Financial Accounting
  • Principles of Microeconomics
  • Introduction to Finance
  • Introduction to Management Accounting
  • Principles of Management
  • Introduction to Marketing
  • Law for Business
  • Essentials of Information Skills
  • Quantitative Methods for Business
  • Business Communication
  • Principles of Macroeconomics
  • Managing Human Resources
  • Developing Management Capabilities
  • Strategic Management
  • Organisation Behaviour
  • E-Business
  • Marketing Principles and Practices
  • Marketing Management
  • Consumer Behaviour
  • Research Methods
  • Perspective of Marketing Communication
  • Perspectives on Corporate Strategy
  • International Business
  • Global Marketing
  • International Logistics
  • Strategic Marketing
  • Marketing Research
  • Selling and Sales Management


  • Business Synoptic

Mata Pelajaran Pengajian Umum


  • Tamadun Islam & Tamadun Asia OR
  • Bahasa Melayu Komunikasi 2


  • Hubungan Etnik OR
  • Pengajian Malaysia 3 (Malaysian Studies 3)


  • Graduate Preparatory Course OR
  • Personal Branding**

(Choose 3 University Courses from Cat. B-F)


  • Entrepreneurship


  • Public Speaking
  • Introduction to Theatre and Acting


  • Critical Thinking
  • Professional Development


  • General Anthropology**
  • General Philosophy**
  • General Psychology**
  • General Sociology**


  • Introduction to Golf
  • Outward Bound


  • Ethics and Social Responsibility


  • Co-curriculum

Industrial Training

  • Internship

Malay Language

  • (only for Malaysian students without a credit in SPM BM)
  • Bahasa Kebangsaan A

Free Electives

  • Integrated Business Processes Using SAP-ERP


** subject to availability


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Programme Pathway

3 years
Duration of Study

Success Stories

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Tan Kah Mun
Democracy in Action
Chiduku Michael Simbarashe & Rebecca Chan Yoke Kit
Enjoying Every Moment
David Lim Kwang San
Making a Splash
Andrew Suryawijaya
Heart of Gold
Emmy Lai Chiow Hong