Master of Business Administration (Marketing)

JPT/BPP(R2/340/7/0503)04/25, (MQA/A11031)

This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.

  • Min. 1 year (full time)
  • Min. 2 years (part time)
Intake Periods
Entry Requirements
  • A Bachelor’s Degree (Level 6, MQF) in a related field with a minimum CGPA of 2.50 or equivalent as accepted by the university’s Senate; or
  • A Bachelor’s Degree (Level 6, MQF) in the field or related fields with a minimum CGPA of 2.00 and not meeting CGPA of 2.50 can be accepted subject to a rigorous internal assessment;
  • A Bachelor’s Degree (Level 6, MQF) in non- related field with a minimum CGPA of 2.00 and without relevant working experience, subject to a passing pre-requisite courses


English Language Requirements

(for international students)*

TOEFL 550 (PBT) / 79 (iBT)
Pearson 50


Admission to Master of Business Administration programmes by Coursework through APEL.

Accreditation of Prior Experiential Learning (APEL)

  • Provides an 'alternative' entry method for those who do not possess the requisite formal qualification to further their education to a higher level.
  • To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.
  • You can apply to Malaysian Qualifications Agency (MQA) for accreditation of your prior experiential learning (APEL). More details can be found at:
Programme Module

Basic Courses

Course Code Course Title
BA4401 Financial Management
BM4403 Marketing Management
BM4404 Managerial Economics
BM4406 Research Methodology
BM4401 Organisational Management
BM4402 Operations Management
EB4401 Statistics And Decision Analysis
BM4405 Ethics And Business Law

 Advanced Courses

Course Code Course Title
BM4413 Consumer Behaviour
BM4414 International Marketing
BM4415 Marketing Channels

 Project Paper

Course Code Course Title

Project Paper - Completion of
80% of the core modules of the programme

Programme Educational Objective (PEO)

Upon completion of the programme, graduates will be able to:

PEO 1 establish themselves as effective professionals by solving real-life marketing problems with attention to team work, effective communication, critical thinking and problem solving skills;
PEO 2 apply professional skills that prepare them for immediate employment and for life-long learning in advanced areas of management and related fields; and
PEO 3 demonstrate their ability to conduct research to solve organizational problems using the acquired skills and competencies.

Programme Learning Objective (PLO)

Upon completion of the programme, graduates will be able to:

PLO 1 critically evaluate theories and concepts of business;
PLO 2 apply theories and concepts in the decision making process in the business environment;
PLO 3 conduct research with minimal supervision and adhere to legal, ethical and professional practices;
PLO 4 demonstrate managerial and leadership qualities through communicating and working effectively;
PLO 5 generate solutions to problems using scientific and critical thinking skills; and
PLO 6 demonstrate the skills and principles of lifelong learning in their academic and career development.
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1-2 years
Duration of Study

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