Master of Business Administration (Marketing)
This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.
- Min. 1 year (full time)
- Min. 2 years (part time)
- Bachelor’s Degree (minimum CGPA 2.50) or equivalent
- Bachelor’s Degree or equivalent (CGPA below 2.50) AND 5 years of working experience
English Language Requirements
(for international students)*
| IELTS | 6.0 |
| TOEFL | 550 (PBT)/79 (iBT) |
| Pearson | 50 |
| MUET | 3 |
Admission to Master of Business Administration programmes by Coursework through APEL.
Accreditation of Prior Experiential Learning (APEL)
- Provides an 'alternative' entry method for those who do not possess the requisite formal qualification to further their education to a higher level.
- To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.
- You can apply to Malaysian Qualifications Agency (MQA) for accreditation of your prior experiential learning (APEL). More details can be found at: http://www.mqa.gov.my/apel/
Basic Courses
| Course Code | Course Title |
|---|---|
| BA4401 | Financial Management |
| BM4403 | Marketing Management |
| BM4404 | Managerial Economics |
| BM4406 | Research Methodology |
| BM4401 | Organisational Management |
| BM4402 | Operations Management |
| EB4401 | Statistics And Decision Analysis |
| BM4405 | Ethics And Business Law |
Advanced Courses
| Course Code | Course Title |
|---|---|
| BM4413 | Consumer Behaviour |
| BM4414 | International Marketing |
| BM4415 | Marketing Channels |
Project Paper
| Course Code | Course Title |
|---|---|
| BA4417 |
Project Paper - Completion of |
Programme Educational Objective (PEO)
Upon completion of the programme, graduates will be able to:
| PEO 1 | establish themselves as effective professionals by solving real-life marketing problems with attention to team work, effective communication, critical thinking and problem solving skills; |
| PEO 2 | apply professional skills that prepare them for immediate employment and for life-long learning in advanced areas of management and related fields; and |
| PEO 3 | demonstrate their ability to conduct research to solve organizational problems using the acquired skills and competencies. |
Programme Learning Objective (PLO)
Upon completion of the programme, graduates will be able to:
| PLO 1 | critically evaluate theories and concepts of business; |
| PLO 2 | apply theories and concepts in the decision making process in the business environment; |
| PLO 3 | conduct research with minimal supervision and adhere to legal, ethical and professional practices; |
| PLO 4 | demonstrate managerial and leadership qualities through communicating and working effectively; |
| PLO 5 | generate solutions to problems using scientific and critical thinking skills; and |
| PLO 6 | demonstrate the skills and principles of lifelong learning in their academic and career development. |
You may also be interested in
The Master of Information Technology (by research) at Nilai University is designed to prepare graduates with advanced knowledge and the skill to deal with organisation's computing needs.
Attaining a doctorate degree means you have achieved the highest formal degree in your field.
This MBA develops a working knowledge of the key concepts involved in the managing of banks and financial services firms.
This MBA is designed to enable to you to develop a working knowledge of advanced management theories, policies and practices in the wider economy and business environment.
This MBA develops a working knowledge of key concepts on strategic human resource management, human resource development and industrial relations management.
The Master of Engineering Science (M. Eng. Sc.) is a research degree designed to develop the research capability and scholarly practice of those who aspire to become researchers or academics in the fields related to Engineering.
The Doctor of Philosophy (PhD) in Business Administration is a research degree designed to develop the research capability and scholarly practices of those who aspire to become researchers and academics in business administration.
Nilai University’s Master of Applied Sciences is a full research programme designed to develop the research capability and scholarly practice of those who aspire to become researchers in the fields of applied sciences.