Course Recommender

Master of Business Administration (Marketing)

KP No: 

This MBA develops a working knowledge of key concepts on marketing, consumer behavior, customer relationship marketing and an awareness of diverse marketing contexts. You will be able to apply key concepts in conducting rigorous market environmental analysis, segmentation, targeting and positioning of a product/service offering and the preparation of viable marketing plans for domestic and international markets. You will be required to produce a project paper on current issues on marketing. The programme enhances further understanding of advanced level theories and empirical evidence concerning marketing management. You will learn skills to communicate in a managerial role including presentation of analysis, justification of recommended actions and messages intended to affect the perception of others. This programme is accredited by the Malaysian Qualifications Agency.

Duration of Study
Min. 1 year (full time)
Min. 2 years (part time)
Intake Periods
Entry Requirements
Bachelor’s Degree (minimum CGPA 2.50) or equivalent
Bachelor’s Degree or equivalent (CGPA below 2.50) AND 5 years of working experience

Admission to Master of Business Administration programmes by Coursework through APEL.

Accreditation of Prior Experiential Learning (APEL)  
  • Provides an 'alternative' entry method for those who do not possess the requisite formal qualification to further their education to a higher level. 
  • To qualify to be assessed by APEL, you must be a Malaysian citizen of at least 30 years of age and possess at least STPM / A-level / Diploma / Equivalent qualification with relevant work experience.
  • You can apply to Malaysian Qualifications Agency (MQA) for accreditation of your prior experiential learning (APEL). More details can be found at:

For other qualifications, please consult our programme counsellors.
*English requirements may apply to International Students.



Basic Courses
Course Code Course Title
BA4401 Financial Management
BM4403 Marketing Management
BM4404 Managerial Economics
BM4406 Research Methodology
BM4401 Organisational Management
BM4402 Operations Management
EB4401 Statistics And Decision Analysis
BM4405 Ethics And Business Law


Advanced Courses
Course Code Course Title
BM4413 Consumer Behaviour
BM4414 International Marketing
BM4415 Marketing Channels


Project Paper
Course Code Course Title Pre-requisites
BA4417 Project Paper
Completion of 80% of the core modules of the programme